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About CQ

Uplifting Experiences for Children with Cancer and Hematological Conditions.

Do anything, be anything, achieve everything is our mantra at Camp Quality. We are a national charitable organization devoted to providing free camp experiences and year-round programming for children with cancer and hematological conditions.


Our six overnight camps in Alberta, Manitoba and Ontario are provided to children ages 7 – 18 affected by cancer and other hematological conditions. The camps are focused on kids building new skills like swimming and hiking, kayaking and storytelling, making friends and gaining memories to last a lifetime.

We also provide a leadership development camp called New Heights for teens and an adventure challenge called Breaking Borders that are designed to challenge each young person physically and mentally.

Our camps are fueled by over 450 volunteers who give of their time and talents. These volunteers include our counsellorscounselors who ensure campers have fun, our medical practitioners who ensure the safety of each child and the program and camp directors who lead our amazing programming.

We are supported by a group of generous corporations, foundations, individuals and service clubs who understand the need and how their gifts ensure our camps remain free, and that through their support each child will increase their self-esteem and their quality of life.

Camp Quality invites you to get to know our organization and the meaningful overnight camping and year-round experiences we are providing to children and families.

Mission: Camp Quality Canada is a volunteer, non-profit, charitable organization that strives to improve the quality of life for children living with cancer through camps and year-round family support programs.

Vision: We believe in improving the quality of life for children living with cancer, and for their families. We want them to find joy and hope through the healing power of laughter and optimism, shared experiences and ongoing support.

To download our brochure: 2017 Brochure_PDF_web.


Camp Quality Canada is part of an international family of organizations originally founded in Australia in 1983 by Vera Entwistle. Vera’s mission was to provide a program to support children with cancer and their families, an area not being addressed by any other organization. Different groups with the Camp Quality name now run programs in Australia, Canada, New Zealand, USA, UK and Hong Kong. The largest of which is still the original Australian Camp Quality.

Camp Quality was brought to Canada in 1988. It was initiated by a group of dedicated volunteers in Southern Ontario with the first camp being held in Priceville, Ontario. Since then, we have expanded to seven camp locations across Canada, and we continue to grow in numbers each year.

While Vera was trying to come up with a name for her new camp, a doctor said to her, “No one can do anything about the quantity of life, but we all can do something about the quality.” This continues to represent the spirit of our camp – providing quality time, with the best people, through a strong and established program.

After 25 years in Canada, Camp Quality has adopted a new logo and tag line that will take us forward. This new look incorporates our Canadian heritage, the amazing and nurturing relationship of our campers and companions, and our work to ensure an uplifting  experience for all!

Camp Directors

Jenn Madsen (Acting Camp Director)

Camp Quality Alberta

Jenn is the Program Coordinator at Camp Quality Alberta and Acting Camp Director. Introduced to the Camp Quality family from her closest friends, Jenn joined the team in the summer of 2017. She quickly became passionate about being a part of the magic of camp and transitioned into the Program Coordinator role the following year. Jenn is from Calgary, Alberta and is working in the industry as an Interior Designer. She loves planning activities, being creative, and helping others out wherever she can. Jenn’s favourite part of camp is being able to spend time with all the campers and to help in any way possible to make it the best experience. In her spare time, Jenn can be found either kickboxing, wakeboarding, crafting, or spending time with friends. 


Sarah ter Huurne

Eastern Ontario
Sarah started volunteering with Camp Quality Eastern Ontario in the summer of 2007 as a Lifeguard. After that experience, she was hooked on the magic of camp and has held positions of companion and super companion before joining the Camp Organizing Committee as Assistant Director, then Co-Director, and now as the Director. Sarah is a community pharmacist who enjoys travelling and the outdoors.
Sarah’s favourite thing about camp is seeing campers relax and feel safe to be themselves in a supportive environment. She is looking forward to another wonderful week with some of the most amazing children and volunteers you will ever meet!


Ainsley Kullman


Ainsley joined Camp Quality as co-assistant director in April 2016. She is a Registered Nurse and graduated with a Bachelor of Nursing in 2010. Ainsley’s first camp was an amazing, life-changing and inspiring experience. The ability to have fun, interact and influence with both the campers and volunteers is what Ainsley is most excited about!

Ashleigh Quarrell

Ashleigh Quarrell

Northwestern Ontario

2016 will be my twelfth summer volunteering for Camp Quality and I’ve loved every minute of it.  I have been involved in many capacities at both CQ Northwestern and New Heights.

I cannot say enough about how incredible Camp Quality is.  We are truly a family, and getting to spend time with everyone is always a blast!  It is wonderfully rewarding to be a part of something that helps children to forget about their troubles and focus on just being kids and having fun.

Allison Andlar

Northern Ontario

Having spent over twenty summers working or volunteering at children’s summer camps, there is no doubt in my mind that camp has the power to change lives – perhaps nowhere is this more evident than at Camp Quality. I began volunteering with CQNO as part of the medical team in 2007. Soon after that, I joined the Camp Organizing Committee, taking on the roles of Camper Registrar, Assistant Director, and in 2012 as Camp Director. After a few years hiatus to focus on a growing family (in real life I am an RN and a mom to three munchkins under 7), I am beyond excited to be returning to CQNO this summer as Co-Director.

Laura Calvert

Southern Ontario

Laura joined the CQ family as a companion in the summer of 2012, after meeting a fellow volunteer during her third year at the University of Guelph. Since then, she has completed her Masters in Medical Science and uses her skills everyday as a research assistant in Pediatrics at McMaster University. Her favourite thing about camp is the family environment and watching the kids come to camp full of excitement and spirit, ready to tackle any adventures the week has in store for them. She is looking forward to working with her amazing COC team to continue to make CQ Southern Ontario a place for kids to experience new opportunities, have fun and build lifelong friendships and memories!

Veronica Charette

New Heights

Living in northern Ontario has provided Veronica with unique and exciting experiences. She graduated with a Bachelor of Science in biomedical biology; she applies her keen skill set as a researcher at the Northeastern Cancer Centre and is a candidate for medical school. Camp Quality captured Veronica’s interest when she began volunteering at her local hospital. As an individual constantly interested in improving her community, she became involved with Camp Quality New Heights as a volunteer in 2013. Each returning year, Veronica has become more involved, currently acting as Camp Director.

Support Office Staff

Lauren Burke

Program Manager

From Toronto, Lauren is a playful professional who is passionate about camp and playing the air guitar. Over the past decade, she has worked for Camp Oochigeas and the SeriousFun Children’s Network, supporting children with serious health challenges and their families, in Canada, the United States, Africa and India. For Lauren, camp is the perfect place for children to gain a feeling of autonomy, develop mastery and foster a sense of connectedness.  She is excited to be apart of the Camp Quality team and is looking forward to engaging with the campers, families and the volunteer community! In her spare time, Lauren enjoys spontaneous road trips, running, painting and spending time at the park with her dog, Beau.

Melanie Segal

Senior Event Manager

Melanie Segal joined Camp Quality in 2016. She has an extensive background in Event Management and Design, including experiential marketing and sporting events, such the TO2015 Pan Am/Parapan Am Games. Melanie is excited to focus her creativity and energy on CQ – to be able to provide meaningful experiences, uplifting community and social opportunities through events, while raising funds for a cause that is dear to her heart.


Jarvis Strong

Executive Director

Jarvis brings over 10 years of experience in children’s camping and over 5 years of executive leadership in charity management to his new role with Camp Quality. Originally from Kitchener, he has lived all over Canada, most recently in Collingwood, Ontario, where he held leadership roles with the YMCA and Big Brothers Big Sisters. In camping, Jarvis worked with the Tim Horton Children’s Foundation, Camp Summit, the YMCA and ALIVE Outdoors. Children’s causes have been the common thread and passion of Jarvis’ entire life. Jarvis is thrilled to lead Camp Quality into its next chapter, and looks forward to meeting all of the campers, parents, donors and hundreds of volunteers.

Randi Thomson

Finance Manager

Randi Thomson joined Camp Quality in April 2014 as part-time Accountant. She has been working in Finance/Accounting for over 15 years in other industries such as Packaged Goods and Food & Beverage. More recently she has worked with a variety of children’s charities which is where her passion is. She has 2 young boys who keep her busy and with whom she enjoys spending time.

Board of Directors

Mandy Thomson


Mandy Thomson enjoyed a rich career as an education administrator, partnership coordinator and curriculum and evaluation specialist for the North York Board of Education. On retirement, after updating her credentials in nonprofit management, she attempts to balance her life between doing board and hands-on nonprofit volunteering, enjoying the leisure and culture that Toronto offers, as well as wilderness canoeing and hiking, and travelling. For many years when younger, she was a keen camper, counsellor and waterfront director and is so pleased to be involved in camping again through Camp Quality.

Michael MacVicar

Vice President

Michael is an Executive Creative Director and joined the Board of Directors in January 2017. Michael cut his teeth working in large and small agencies – tackling everything from branding to experiential design; and large web-press jobs to comprehensive digital experiences. Ten years ago, Michael took the helm of the in-house studio at Capital One. He hasn’t looked back – growing his team from a handful of ‘creatives’ to an agile-minded community of six teams within the company. Today, Michael’s looking to use his experience to give back to the community. His son survived cancer at a young age, which explains his enthusiasm for helping Camp Quality achieve its goals. Michael is chair of the HR and Compensation Committee. 

Lilian Cheung


Lilian is a Chartered Accountant and joined the Board of Directors in March 2016. She is a Senior Manager with Deloitte LLP in Toronto, and works extensively in the not-for-profit space in the areas of accounting, internal controls, process improvements, and governance. Lilian is deeply committed to Camp Quality’s mission, and believes in the healing power of laughter and friendship, both of which camp life brings. She is chair of the Finance and Audit Committee and co-chair of the Fundraising Committee.

Rob Keslick


Rob has over 40 years of experience in the Canadian Banking industry and a history of tying strategy and governance protocols to the “customer” in order to look beyond the status quo, and build teamwork.  Rob currently works in Data Governance for BMO Financial Group.  His interest in Camp Quality Canada stems from years of camping through his involvement in Scouting both as a member and a Leader where he saw the benefits (to both mind and body) that camping brings to young people first-hand.  Rob is excited to be part of the Camp Quality team and pursue the philosophy that “together, we can do anything, be anything and achieve everything.” Rob is co-chair of the Governance and Succession Committee.

Andrew Cribb

Andy is a Vice President for TD Canada Trust and joined the Camp Quality board in September 2016. Andy leads TD’s Personal Lending business in Canada, and brings extensive expertise in product management, strategy and marketing. Before joining TD, Andy led the product management team for Capital One Canada, and spent time as a Management Consultant with ZS Associates. Originally from the UK, Andy has enjoyed living and working in Europe, Asia and North America. Andy holds a MBA from INSEAD in France, and undergraduate degree in Physics from the University of Nottingham, England. Andy currently lives in Toronto with his wife, Kate and their two amazing daughters. Outside of work, Andy is a keen cyclist, skier and runner, and loves anything outdoors – especially camping! Andrew is the co-chair of the Governance and Succession Planning Committee.

Ron Foreman

Ron Foreman has owned and operated an Internet marketing company since 2004. Prior to that he owned a software training school and a wholesale hardware business. He is married, has 3 sons and a granddaughter. He enjoys yoga, Pilates, golf, meditation, hiking, half marathons, cross-country skiing and business technology.

Vlada Golod

Vlada is a Senior Project Controller at Deloitte Canada and joined the Camp Quality Board in May 2018.  She is also a certified Project Management Professional, having worked in finance at Accenture prior to her current role.

Vlada has always had a passion for the nonprofit sector, particularly in health care, having worked with the CFO at Crohn’s and Colitis Canada and at Heart and Stroke Foundation, in their finance departments. She steadfastly believes in supporting organizations that are involved in eradicating diseases and making the lives of others better.  She is thrilled to have the opportunity to contribute her skills and be a part of Camp Quality and its mission.

Sylvia Jurys

Sylvia has been involved with Camp Quality since 1995 when she first visited the Southern Ontario Camp with Trumpets, a cuddly mascot that delighted the campers. From that day totally smitten and committed to the philosophy of Camp Quality to bring fun and laughter to kids living with cancer. Sylvia joined the Board of Directors in 1998 and brings expertise in facilities management, customer service, purchasing and contracting, safety, and food services management to the board. She is a graduate of Le Cordon Blue, Paris, and passionate about food and wine. After her broad corporate career she enjoys using her food and wine knowledge at Quails’ Gate Estate Winery in the sunny Okanagan, where she does educational tours, wine tasting for guests from all around the world. She operates a catering business at Wine & Thyme Cooking School in Kelowna, BC.

Denise Kabbara

Denise is a Vice President with RBC Capital Markets and joined the Camp Quality Board in 2016. Denise is a graduate of the RBCCM Global Markets Program prior to her current role in the Equity Finance Group. Denise also worked at Scotia Capital and TD Securities in various roles. Having been a camp counsellor herself, Denise is passionate about the benefits and enriching experiences that camp provides for children. She looks forward to serving Camp Quality’s mandate which is to provide uplifting experiences for kids with cancer. Outside of work, Denise can be found at the golf course with her husband, Karim, or spending quality time with their son and two dogs. Denise is co-chair of the Fundraising Committee.

Anna Kinastowski

Anna is a licensed lawyer who was the head of the City of Toronto Legal Services Division from 2002 until her retirement in 2016. In this position, she was responsible for all legal advice provided to City Council and staff. She was also responsible for the management of over 300 staff including over 120 lawyers.
Anna’s retirement is filled with travel, golf, long walks and getting together with friends. She is pleased to have joined the Board in May 2018 and is excited to be a member of the Camp Quality team.


Brandon Lee

Brandon is a Chartered Accountant joined the Board of Directors in 2013. He is a Finance Manager at TD Bank. Previously, he worked at Rogers Communications and Deloitte LLP, specializing in not-for-profit organizations. Outside of work, he has been involved in various not-for-profit organizations, including volunteering as a financial consultant for CUSO Guyana. He is also a member of the Audit and Finance Committee at Camp Quality.

Julia Morch

For over two decades Julia has been involved in the outdoors camping industry.  Her experiences as a college professor, Outward Bound instructor, programme director and executive director have profoundly influenced her personal and professional life. She is a lifelong learner continuing to expand her perspectives, knowledge and skills. Julia is passionate about the outdoors and the natural environment as a portal for self-discovery.  She believes it is privilege to be part of the CQ Board of Directors who are dedicated to making a difference in the lives of kids and their families who are affected by cancer.

Gary Weilinger

Gary joined the Camp Quality Board in January 2015, and brings to the organization more than 30 years of leadership experience in the energy industry both in eastern and western Canada. His work experience includes industry association board governance, public affairs, government relations, Aboriginal, community and stakeholder relations, as well as advocacy on energy policy and related climate change issues. In his current role Gary is responsible for leading the commercial development of natural gas-related infrastructure in the west for what is now North America’s premier energy infrastructure company. Along with his fellow board members, Gary shares the simple vision of providing uplifting experiences for kids with cancer. Originally from Ontario and a graduate of the University of Western Ontario, Gary is now a long-time resident of Calgary, Alberta and brings a western Canadian perspective to our growing national organization.

Council of Advisors

Clara Butikofer

Clara resides near Thunder Bay, ON, and contributes her non profit knowledge in many volunteer leadership roles including the Trans Canada Trail, cross border tourism, economic development and community fundraising. Having served on the Camp Quality board for 13 years and at the camp level for 4 more, Clara is ready to wind down her active involvement, however she will continue to advise on the importance of creating a Camp Quality family at all levels of the organization through fun and meaningful activities for kids with cancer, their families and the volunteers who help them.

Don Le Feuvre

Don is a founding director of Camp Quality Canada.  He served as President of Camp Quality for six years, and he continues to serve on the Council of Advisors.  During his tenure as President, Camp Quality hired our first Executive Director, started our camp in Alberta, and celebrated the 10th anniversary of our Southern Ontario camp. Don retired after practicing as a lawyer for almost 35 years. He is married and has two daughters. He and his wife have two residences; they spend the summer and fall in Sidney, B.C. and the winter and spring in Saint Maarten in the Caribbean.  Don’s other charitable activities include serving as a director for Community Bible Study Canada and Chosen People Ministries Canada.  He and his wife serve together as facilitators of a Christian marriage program called Love After Marriage.

John Mathers

John is a Principal in Woodington Partners Cost Management consulting firm. He joined the Board of Directors in 1998 with the initial objective of helping out for a couple of years as a way to give to give back. As his passion for CQ grew, he has remained closely involved with the organization for over 20 years, previously as a Board Member, Vice-president, Chair of the Nominating Committee, and also as member of the HR & Compensation, Governance & Succession, and Fundraising/Marketing committees. He enjoys golf, curling, travelling the world with his wife Amanda (mostly on cruises) and spending time with his growing family and two pets Callie and Rosey.


Isabelle Sjoberg

Isabelle joined the Board of Directors in 2010 after being involved with Camp Quality in Ottawa for several years. Isabelle has been a Pediatric Interlink Community Nurse for the past 5 years, and coordinates care for children and teens and their families through the childhood cancer experience. She has worked extensively in the field as research nurse, educator and clinical nurse for about 20 years in Canada, the U.S. and abroad. She hopes to assist in the continued expansion of Camp Quality programs and contribute to the ongoing positive impact they have on the childhood cancer population. In 2016, Isabelle moved from the Board to the Council of Advisors.

Where The Money Goes


The funds we raise support our camps and year-round family programming!

Infographic of our Impact

Camp Quality Canada is a national organization that offers camps and year-round family programming in Alberta, Manitoba and Ontario.

The average cost of sending a child to CAMP is $1,500. And since we rely on the support of volunteers to help us run these camps, we need to cover the cost of training them and having them at camp too!

In addition to camp week, each of our six camps in Alberta, Manitoba and Ontario also hold FAMILY FUN DAYS and/or reunions throughout the year to ensure that families, campers and volunteers come together and connect beyond a single week in the summer. We regularly see that once a child become a part of the CQ Family, a bond forms and one week at camp just isn’t enough!

Since many of the families we meet are affected by the financial impact of cancer, we are also working on establishing a FINANCIAL SUPPORT program to help camper families who encounter difficulties. Stay tuned for updates!

2017 Annual Review

2016 Annual Review

2016 Audited Financial Statements

2017 Audited Financial Statements


2017 Brochure


Want to know more about us? Want to donate or volunteer? You’ve come to the right place!

Camp Quality Canada
1444 Queen Street East
Toronto, Ontario
M4L 1E1

Phone: 416-406-CAMP (2267)
Toll Free: 1-866-738-8011
Fax: 416-406-2260


Lauren Burke, Program Manager

Melanie Segal, Senior Event Manager

Jarvis Strong, Executive Director

Randi Thomson, Finance Manager